Fire and rescue services can assist in reducing the number of calls by providing widespread safety advice to prevent additional people becoming at risk from water.
In some circumstances, there may be warning or notification that flooding is likely and safety advice can be provided in advance of the flooding happening.
Where a multi-agency response has been set up in line with the Defra Flood Rescue Concept of Operations (FRCO), there will be a joint media and communications strategy to ensure that there is guidance on the effective use of all media (including social media) in major incidents.