Fire Kills
Fire Kills campaign
The Ministry of Housing, Communities and Local Government (MHCLG), in collaboration with NFCC and fire and rescue services in England, run the Fire Kills campaign to help keep people safe in their homes.
The campaign is aimed at raising awareness of everyday fire risks that are present in the home and encourages all households in England, particularly vulnerable people, to test their smoke alarms regularly.
As part of the campaign, monthly toolkits and a campaign calendar are produced to support fire safety messaging.
National advertising
The Fire Kills national campaign relaunched in November 2025 with a new video advert, supported by radio and digital adverts. The campaign
reminds people how important it is to have more smoke alarms at home. The creative shows the risks of not having good smoke alarm coverage and the serious consequences that can happen if your home is not properly protected.
Fire Kills national advertising is running from November 2025.
Find out more and visit the Fire Kills website.
Fire Kills campaign calendar 2026
Fire Kills produce an annual calendar which outlines the national safety campaigns and monthly themes which fire services may wish to support to help keep their communities safe from fire.
More information and fire safety advice for homes and businesses in England can be found on the Government’s Fire England website.
