Fire Kills
Fire Kills campaign
The Home Office, in collaboration with NFCC and fire and rescue services in England, run the Fire Kills campaign to help keep people safe in their homes.
The campaign is aimed at raising awareness of everyday fire risks that are present in the home and encourages all households in England, particularly vulnerable people, to test their smoke alarms regularly.
As part of the campaign monthly toolkits and a campaign calendar are produced by the Home Office to support fire safety messaging.
National advertising
National advertising to promote and reinforce fire safety messages, helping keep people safe from fire in their homes, is usually run once a year. Fire Kills work with NFCC and will inform fire and rescue services ahead of advertising roll out.
Fire Kills campaign calendar 2025
Fire Kills produce an annual calendar which outlines the national safety campaigns and monthly themes which fire services may wish to support to help keep their communities safe from fire.
More information and fire safety advice for homes and businesses in England can be found on the Government’s Fire England website.
