Fire Kills National Advertising 2023 - 2024
The Home Office has developed the Fire Kills campaign in close partnership with NFCC and fire and rescue services (FRSs) in England . This ensures it actively supports FRSs in fulfilling their statutory duty to promote fire safety.
The latest round of national advertising launches on 30th October 2023 and will feature a TV advert supported by radio, video and digital content which will highlight the known fire risks including candles and leaving cooking unattended- demonstrating it only take ones accident to start a fire.
The campaign will run until 31st March 2024.
The campaign will target vulnerable individuals such as older and disabled people, as well as young people (aged 16-24, including students), single middle aged men who live alone and drink and smoke in the home (aged 40-59) and single parents. Research shows they are at greater risk from accidental fires.
The partner toolkit and assets to support the campaign can be found below.
